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By Samantha Fecteau • November 15, 2018

Microsoft Experiences 18: Your Digital Intelligence Debriefing

This November 6-7, the Revevol team was in full force at the Parisian digital intelligence event of the season, Microsoft Experiences 18. Over these two days more than 15,000 participants including C-level professionals, IT experts, and data scientists flocked to the Palais des Congrès to hear the latest innovations in digital intelligence.

In case you weren’t able to attend or didn’t catch the best keynotes, here’s our selection of key sessions as a refresher.

Out of all the demos, keynotes, and exciting announcements, one theme rang clear throughout this edition: AI. While you may have seen some of the 19,000 #experiences18 hashtags shared over the course of the event, we’ve sifted through the hype to bring you our top takeaways, on AI and beyond.

1. Artificial Intelligence is king

Vice President of Microsoft France Carl Purassanta opened up the event by drawing attention to the growing role of AI in today’s world: “We are at the beginning of a new industrial revolution….an artificial intelligence revolution.” He made it clear that their mission and priority is using these technologies to empower individuals and organizations to achieve more:

“...it is imperative that each organization know and quickly adopt the best of existing technology, and then develop its own differentiation in intelligent digital services off of this base.”

Client partners such as Sodexo, Sanofi, Bouygues Group Tunnel Labs and SNCF intervened in various plenary sessions to support the idea that France is currently living a historical moment in technology. AI technology was displayed in all its forms. From machine learning, to deep learning, to mixed reality, and vocal recognition, it’s clear that the entire digital ecosystem, whatever the size of the organization, is picking up the AI memo.

2. Microsoft wants to catalyze the AI revolution

Microsoft France COO Laurence Lafont reinforced the idea of using AI to effect positive change: “We strongly believe artificial intelligence will have a positive impact and allow us to work better, to live better.”

The company’s objective is to help every organization achieve a higher level of technology impregnation by mobilizing teams and encouraging the development of new technologies inside the organization. Of course, this cannot succeed without change management interventions and trainings to help boost adoption of new technologies.

“Tomorrow, every company will be a tech company,” she explained. And Microsoft wants to catalyze that change by using AI for good.

Security at the core of this debate

The tech giant reinforced its commitment to improving security in the workplace with the help of AI and machine learning technologies. Now more than ever, the focus is on empowering IT to unlock and leverage the security capabilities of the cloud while developing new features to protect against cyber threats, enhance network security, and secure sensitive information within organizations.

3. First priority: gaining trust

Microsoft France VP Purassanta added that this revolution can only take off if trust is at the heart of the Microsoft ecosystem. Which brings us to our next point:

The multinational tech company used the spotlight to announce that Microsoft Azure, Office 365, and Microsoft Dynamics have been granted the Health Data Hosting (HDS) certification. This makes Microsoft the first major cloud provider to meet the standards of storing and processing health data for data centers located in France.

What does this mean?

For one, it means that Microsoft is on par when it comes to security, which can help build trust. The privacy of health-related data is critical, and those who handle these sensitive data will now be able to share them internally in a secure manner. This certification paves a new space for Microsoft as the trusted cloud provider to deploy future applications for French healthcare companies.

More importantly, the development could change the face of healthcare in France as we know it today, opening up doors to more personalized health solutions, and even telemedicine. Healthcare providers will be able to explore new realms of innovation using artificial intelligence and mixed reality, technologies that have the potential to transform modern day health services. 

To (re)live some of these highlights, watch Microsoft’s "best of" Experiences 18.